IS DANNY GREEN'S RETURN WORTHY OF PPV?
By TOM WATT on Aug 18 2015
As you will have seen in my earlier article, Danny Green is set to face of with Argentinian, Roberto Bolonti tomorrow night at the Hisense Arena in Melbourne. This fight will be Green’s first step back in the ring since his decision win over Shane Cameron and he is hoping it will be the first step on a path that leads to a rematch with Anthony ‘The Man’ Mundine, with whom he shares the Australian all-time high PPV record for their fight back in 2006.
That fight seems unlikely at the moment given that Mundine is currently the WBC Super-Welterweight Champion and chasing big fights in America with the likes of Austin Trout and Demetrius Andrade as he looks to add another World Title to his already impressive resume. Green on the other hand has been inactive for two and a half years, last fighting at Cruiserweight, 46 lbs above the 154 lbs limit Mundine has been fighting at. Given his struggle to make weight during their first encounter and the fact he is fighting at Light-Heavyweight tomorrow night, it seems Green is unlikely to want or be able to strip down that far and given his current plans of winning titles at Super-Welterweight, Mundine is unlikely to want to move up in weight to fight someone he has already comprehensively beaten. That being said, money talks in Boxing and Mundine v Green makes a lot of money.
Before that can even look like happening though Green must win impressively tomorrow night against rugged Argentinian, Roberto Bolonti and if he should do so, and the Australian public get behind him as they have done in the past, this could be the first step at getting that shot at redemption.
The question before even that can happen though is whether or not enough Australian’s will be tuning in to watch the fight – Boxing has been on the up in recent times admittedly but that has been in no small part due to the increased accessibility. Just this last weekend we saw Channel 9 put on a free-to-air-show that included some of the top names in the country including Will Tomlinson and former Aussie and Commonwealth Heavyweight Champion, Lucas Browne. And the weekend prior to that we saw Professional Boxing Australia’ put on their debut show, which featured two Australian Title fights, which streamed live for less than $15 and replayed for free on Fox Sports – with commentary from Daniel Geale, Nigel Benn and Kali Meehan. Further to that, a couple of weeks ago we had the Premier Boxing Champions card headlined by Danny Garcia v Pauli Malignaggi live from Brooklyn for free on ESPN. Compared to these cards, does Green v Bolonti offer value for money at $49.95?
In a word, no. The debate of what is PPV and what isn’t has and will continue to rage on whenever a fight like this is announced, an argument that has intensified since the emergence of the ‘Premier Boxing Champions’ series in America that has sought to host some of the biggest fights this year on free-to-air television. The argument for a Pay-Per-View is simple, it is a way of generating more money and is necessary to put on the biggest shows, fights like Golovkin v Lemieux or Canelo v Cotto which will be coming up later this year – Green v Bolonti is not one of those fights, not by a long, long stretch.
The other argument heard form promoters is that Pay-Per-View allows them to put together a full show, a packed undercard that will act as an entrée for the Main Event, enticing viewers in and wetting their appetite. Tomorrow night’s show features a Youth World Title fight and a Victorian-State Title fight as well as two rising stars in Jason and Andrew Moloney (both 3-0). Unless my maths is way out, this card has not been tremendously expensive in putting together – in fact it could easily be argued that Friday night’s free-to-air show on Channel 9 boasted a much stronger undercard to the main event with Richard Smith, Trent Broadhurst, and Lucas Browne all featuring. To draw comparisons with other countries, Eddie Hearn’s ‘Matchroom Promotions’ recently put on a PPV show in London which featured 3 World Title Fights (Mitchell v Linares, Selby v Gradovich and Brook v Gavin) as well as the likes of Anthony Joshua on the undercard – this was criticised for being PPV! At twenty pounds!
So it’s hard to see where the Promoter and Main Event have come up with the price of $49.95 – other than that is the standard price they charge for a Main Event fight - be it Mayweather v Pacquaio, Cotto v Geale for a World Title or Danny Green v Roberto Bolonti. It’s also hard to see where the money is going, other than into the pocket of Danny Green and his team, Bolonti isn’t a big enough name to demand PPV money and the undercard is made up of Aussie fighters that would usually be showing up on local cards so it hasn’t been spent on beefing up the support acts. If this fight with Bolonti is nothing more than a swansong for Green, a glorified goodbye, then fair play to him for milking it – but if he is serious about this being about getting another shot at Mundine, then he should focus on getting the public onside, not charging them fifty dollars to watch what is effectively a pre-season friendly against a lower division team.
1. FLOYD MAYWEATHER JR.
See Full List
When you step into the ring, you want to be at the peak of your fitness and ready for whatever your opponent is going to throw at you. Check out Endura’s comprehensive range of scientifically formulated sports nutrition to help you train longer, fight harder and recover quicker.
(Left) One of the free-to-air cards available so far this year through ESPN